Apple Inc. sells premium hardware, software, and services, with a focus on the iPhone, Mac, iPad, and ecosystem-driven subscriptions. The next catalyst is Oct 29, 2026 — Q1 2027 Earnings Release, which will test the company’s ability to sustain growth in a slowing tech market and deliver on its AI integration roadmap.
- Apple’s revenue in 2026 reached $458.39B, with a net margin of 27.2% and a debt-to-equity ratio of 1.40x.
- The company’s iPhone remains its largest revenue driver, but services and AI are now central to its growth narrative.
- Shareholders’ equity stands at $73.73B, with a diluted EPS of $2.02, reflecting strong balance sheet resilience.
The schedule
No upcoming catalysts on the current packet.
Past
- Wed9Sep
Actual outcome: Bull · $332.49 at outcome
Apple's Fall Product Event showcased the new iPhone 18 lineup with deeper, on-device Apple Intelligence integration that exceeded market expectations. The compelling new AI capabilities and hardware upgrades signaled a strong upcoming replacement cycle, driving investor optimism and pushing the stock well past the $325 bull target.
Annual fall hardware event showcasing the new iPhone lineup and deeper Apple Intelligence capabilities.
- Thu30Jul
Actual outcome: Bear · $310.34 at outcome
Apple reported record fiscal Q3 financial results with strong headline revenue and EPS growth that beat Wall Street estimates. However, the stock sold off sharply as management delivered conservative Q4 guidance driven by supply-chain bottlenecks and rising memory component costs that are expected to weigh on gross margins. [Market retrospective · Ultra-Short (1–5 days)] Missed anticipation: -7.4% from 2026-07-30 to 2026-08-04 (~4.5σ vs typical 1d vol). Target date 2026-08-04 reached; move through 2026-08-04 observed. Confidence 95%. [Market retrospective · Ultra-Short (1–5 days)] Updated observation 2026-08-05: -7.4% from 2026-07-30 (~4.5σ). Target date 2026-08-04 reached; move through 2026-08-05 observed. [Market retrospective · Ultra-Short (1–5 days)] Updated observation 2026-08-06: -7.4% from 2026-07-30 (~4.5σ). Target date 2026-08-04 reached; move through 2026-08-06 observed. [Market retrospective · Ultra-Short (1–5 days)] Updated observation 2026-08-06: -7.4% from 2026-07-30 (~4.5σ). Target date 2026-08-04 reached; move through 2026-08-06 observed. [Market retrospective · Ultra-Short (1–5 days)] Updated observation 2026-08-06: -7.4% from 2026-07-30 (~4.5σ). Target date 2026-08-04 reached; move through 2026-08-06 observed. [Market retrospective · Ultra-Short (1–5 days)] Updated observation 2026-08-06: -7.4% from 2026-07-30 (~4.5σ). Target date 2026-08-04 reached; move through 2026-08-06 observed. [Market retrospective · Ultra-Short (1–5 days)] Updated observation 2026-08-06: -7.4% from 2026-07-30 (~4.5σ). Target date 2026-08-04 reached; move through 2026-08-06 observed. [Market retrospective · Ultra-Short (1–5 days)] Updated observation 2026-08-07: -7.4% from 2026-07-30 (~4.5σ). Target date 2026-08-04 reached; move through 2026-08-07 observed. [Market retrospective · Ultra-Short (1–5 days)] Updated observation 2026-08-07: -7.4% from 2026-07-30 (~4.5σ). Target date 2026-08-04 reached; move through 2026-08-07 observed. [Market retrospective · Ultra-Short (1–5 days)] Updated observation 2026-08-07: -7.4% from 2026-07-30 (~4.5σ). Target date 2026-08-04 reached; move through 2026-08-07 observed. [Market retrospective · Ultra-Short (1–5 days)] Updated observation 2026-08-07: -7.4% from 2026-07-30 (~4.5σ). Target date 2026-08-04 reached; move through 2026-08-07 observed. [Market retrospective · Ultra-Short (1–5 days)] Updated observation 2026-08-07: -7.4% from 2026-07-30 (~4.5σ). Target date 2026-08-04 reached; move through 2026-08-07 observed. [Market retrospective · Ultra-Short (1–5 days)] Updated observation 2026-08-12: -7.4% from 2026-07-30 (~4.5σ). Target date 2026-08-04 reached; move through 2026-08-12 observed. [Market retrospective · Ultra-Short (1–5 days)] Updated observation 2026-08-13: -7.4% from 2026-07-30 (~4.5σ). Target date 2026-08-04 reached; move through 2026-08-13 observed. [Market retrospective · Ultra-Short (1–5 days)] Updated observation 2026-08-14: -7.4% from 2026-07-30 (~4.5σ). Target date 2026-08-04 reached; move through 2026-08-14 observed. [Market retrospective · Ultra-Short (1–5 days)] Updated observation 2026-08-17: -7.4% from 2026-07-30 (~4.5σ). Target date 2026-08-04 reached; move through 2026-08-17 observed. [Market retrospective · Ultra-Short (1–5 days)] Updated observation 2026-08-18: -7.4% from 2026-07-30 (~4.5σ). Target date 2026-08-04 reached; move through 2026-08-18 observed. [Market retrospective · Ultra-Short (1–5 days)] Updated observation 2026-08-20: -7.4% from 2026-07-30 (~4.5σ). Target date 2026-08-04 reached; move through 2026-08-20 observed. [Market retrospective · Ultra-Short (1–5 days)] Updated observation 2026-08-24: -7.4% from 2026-07-30 (~4.5σ). Target date 2026-08-04 reached; move through 2026-08-24 observed.
Apple reported record fiscal Q3 financial results with strong headline revenue and EPS growth that beat Wall Street estimates. However, the stock sold off sharply as management delivered conservative Q4 guidance driven by supply-chain bottlenecks and rising memory component costs that are expected to weigh on gross margins. [Market retrospective · Ultra-Short (1–5 days)] Missed anticipation: -7.4% from 2026-07-30 to 2026-08-04 (~4.5σ vs typical 1d vol). Target date 2026-08-04 reached; move through 2026-08-04 observed. Confidence 95%. [Market retrospective · Ultra-Short (1–5 days)] Updated observation 2026-08-05: -7.4% from 2026-07-30 (~4.5σ). Target date 2026-08-04 reached; move through 2026-08-05 observed. [Market retrospective · Ultra-Short (1–5 days)] Updated observation 2026-08-06: -7.4% from 2026-07-30 (~4.5σ). Target date 2026-08-04 reached; move through 2026-08-06 observed. [Market retrospective · Ultra-Short (1–5 days)] Updated observation 2026-08-06: -7.4% from 2026-07-30 (~4.5σ). Target date 2026-08-04 reached; move through 2026-08-06 observed. [Market retrospective · Ultra-Short (1–5 days)] Updated observation 2026-08-06: -7.4% from 2026-07-30 (~4.5σ). Target date 2026-08-04 reached; move through 2026-08-06 observed. [Market retrospective · Ultra-Short (1–5 days)] Updated observation 2026-08-06: -7.4% from 2026-07-30 (~4.5σ). Target date 2026-08-04 reached; move through 2026-08-06 observed. [Market retrospective · Ultra-Short (1–5 days)] Updated observation 2026-08-06: -7.4% from 2026-07-30 (~4.5σ). Target date 2026-08-04 reached; move through 2026-08-06 observed. [Market retrospective · Ultra-Short (1–5 days)] Updated observation 2026-08-07: -7.4% from 2026-07-30 (~4.5σ). Target date 2026-08-04 reached; move through 2026-08-07 observed. [Market retrospective · Ultra-Short (1–5 days)] Updated observation 2026-08-07: -7.4% from 2026-07-30 (~4.5σ). Target date 2026-08-04 reached; move through 2026-08-07 observed. [Market retrospective · Ultra-Short (1–5 days)] Updated observation 2026-08-07: -7.4% from 2026-07-30 (~4.5σ). Target date 2026-08-04 reached; move through 2026-08-07 observed. [Market retrospective · Ultra-Short (1–5 days)] Updated observation 2026-08-07: -7.4% from 2026-07-30 (~4.5σ). Target date 2026-08-04 reached; move through 2026-08-07 observed. [Market retrospective · Ultra-Short (1–5 days)] Updated observation 2026-08-07: -7.4% from 2026-07-30 (~4.5σ). Target date 2026-08-04 reached; move through 2026-08-07 observed. [Market retrospective · Ultra-Short (1–5 days)] Updated observation 2026-08-12: -7.4% from 2026-07-30 (~4.5σ). Target date 2026-08-04 reached; move through 2026-08-12 observed. [Market retrospective · Ultra-Short (1–5 days)] Updated observation 2026-08-13: -7.4% from 2026-07-30 (~4.5σ). Target date 2026-08-04 reached; move through 2026-08-13 observed. [Market retrospective · Ultra-Short (1–5 days)] Updated observation 2026-08-14: -7.4% from 2026-07-30 (~4.5σ). Target date 2026-08-04 reached; move through 2026-08-14 observed. [Market retrospective · Ultra-Short (1–5 days)] Updated observation 2026-08-17: -7.4% from 2026-07-30 (~4.5σ). Target date 2026-08-04 reached; move through 2026-08-17 observed. [Market retrospective · Ultra-Short (1–5 days)] Updated observation 2026-08-18: -7.4% from 2026-07-30 (~4.5σ). Target date 2026-08-04 reached; move through 2026-08-18 observed. [Market retrospective · Ultra-Short (1–5 days)] Updated observation 2026-08-20: -7.4% from 2026-07-30 (~4.5σ). Target date 2026-08-04 reached; move through 2026-08-20 observed. [Market retrospective · Ultra-Short (1–5 days)] Updated observation 2026-08-24: -7.4% from 2026-07-30 (~4.5σ). Target date 2026-08-04 reached; move through 2026-08-24 observed.
- Thu29Jan
Actual outcome: Bull · $275.91 at outcome
Apple reported Q1 2026 EPS of $2.85, exactly meeting consensus estimates. Despite the lack of a headline earnings beat, the stock rallied 6.8% to surpass the bull target, driven by strong underlying holiday quarter performance and favorable forward guidance. Investors reacted positively to the resilient consumer demand and optimistic outlook, fueling continued upward momentum.
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