couter

Oct 20, 2026 — Singles' Day Ad Booking Readout
Chart by TradingView

The schedule

  • Tue20Oct

    Preliminary channel checks and early ad booking volumes for the critical November 11 shopping festival, serving as a leading indicator for Q4.

  • Fri15Jan

    Heightened headline risk as the Trump administration historically reviews data privacy, tariffs, and auditing compliance for Chinese ADRs early in the calendar year.

  • Sun7Feb

    Q3 results release, focusing on operating leverage, user engagement metrics, and early Q4 ad guidance.

  • Sun9May

    Full-year results and Singles' Day financial flow-through, setting the baseline for 2027 capital allocation.

  • Sun8Aug

    First quarter earnings report assessing YoY growth stabilization and any fundamental impacts from earlier trade policies.

Past

  • Sun9Aug

    Quarterly earnings report evaluating digital advertising stabilization and cost controls amidst a sluggish domestic consumption backdrop.

  • Thu28May

    Actual outcome: Bear · $7.36 at outcome

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