QUALiShares MSCI USA Quality Factor ETF
This is the year QUAL has to prove it’s not just another quality ETF — it’s the one that can ride the next wave of tech innovation without getting caught in the next market correction. The next catalyst is Apple’s Fall Product Event on 2026-09-09, where the iPhone 18 and AI integration will act as the anchor for the entire year. If Apple delivers a compelling Edge AI story and a hardware lineup that feels like a leap forward, QUAL could push toward $223.39. If not, the bear path drops to $221.63. The lean is slightly bullish, but the stakes are high — this is the moment where the ETF either becomes a true quality play or gets left behind.
The schedule
- Tue22Sep
(Driven by JNJ) Key judicial hearing regarding the restructuring and capping of legacy talc liabilities.
- Wed28Oct
(Driven by MSFT) The Q3 2026 earnings release will provide insights into Microsoft's performance across key areas such as cloud growth, AI investments, and enterprise software. This event is crucial for understanding the company's progress and strategic direction. The release will also include forward-looking guidance that could influence investor sentiment and stock performance.
- Thu29Oct
(Driven by META) Meta's Q3 2026 earnings release is expected to provide key insights into the company's performance, particularly in ad revenue, AI investments, and regulatory developments. This event is a major milestone for the company and could significantly influence investor sentiment and stock movement. The release will offer a comprehensive overview of Meta's financial health and strategic direction during this quarter.
- Fri6Nov
(Driven by AAPL) Quarterly earnings report covering the initial sales data for the new fall hardware lineup and holiday guidance.
- Wed25Nov
(Driven by NVDA) The Q4 2026 earnings release will provide insight into NVIDIA's performance for the quarter and offer guidance for the full fiscal year of 2027. This event is particularly significant as it will highlight the company's progress in AI and data center growth, which are key drivers of its business. The outcome of this report could have a substantial impact on investor sentiment and stock price movement.
- Tue1Dec
(Driven by ROST) The Q4 2026 earnings release will provide insight into the company's performance during the holiday season, with a particular emphasis on how well it managed inventory and met sales targets. This event is critical as it will highlight the company's ability to navigate seasonal demand and operational efficiency. The outcome will be closely watched by investors looking for signals about the broader retail sector's health and future growth prospects. The earnings report is expected to shape market sentiment and influence stock price movements in the weeks following the release.
- Thu31Dec
(Driven by TRV) Year-end marks the vital January 1 reinsurance treaty renewals. TRV's ability to secure favorable retention levels and pricing power will dictate its 2027 margin trajectory against a backdrop of tight global reinsurance capital.
- Thu14Jan
(Driven by MSFT) Microsoft will provide an update on global antitrust and digital regulation developments that affect tech companies and data privacy. This event is important as regulatory changes can have a significant impact on the tech sector. The update will outline Microsoft's stance and potential responses to these regulatory challenges.
- Thu28Jan
(Driven by AAPL) Earnings release for the critical holiday quarter, revealing the full extent of consumer hardware adoption.
- Tue9Feb
(Driven by LLY) Crucial initiation of FY2027 financial guidance, including projected capital expenditures and gross margin cadence.
- Wed10Feb
(Driven by MSFT) The Q4 2026 earnings release will provide a comprehensive overview of Microsoft's year-end performance and future outlook. This event is critical for assessing the company's financial health and strategic progress. The release will include guidance on upcoming initiatives and market conditions, which can influence investor decisions and stock movements.
- Wed10Mar
(Driven by NFLX) Potential regulatory headwinds targeting dominant streaming platforms and content bundling practices across international markets.
- Mon15Mar
(Driven by MMM) Execution update on 3M's multi-billion dollar PFAS water supplier settlement obligations and cash flow impact.
- Wed28Apr
- Thu29Apr
(Driven by META) Meta's Q1 2027 earnings release is anticipated to highlight progress in AI development and trends in ad revenue. Investors will be closely watching for any updates on the company's strategic initiatives and financial performance during this period. The release is likely to have a significant impact on market expectations and stock valuation.
- Wed5May
- Thu6May
(Driven by MA) First-quarter 2027 earnings print evaluating spring spending trends and structural B2B growth.
- Mon7Jun
(Driven by AAPL) Worldwide Developers Conference showcasing next-generation operating systems and developer tools.
- Tue15Jun
(Driven by V) Mid-year assessment of domestic regulatory risks, including potential DOJ scrutiny on debit routing and the status of network competition legislation under the Trump administration.
Past
- Wed9Sep
(Driven by AAPL) Annual fall hardware event showcasing the new iPhone lineup and deeper Apple Intelligence capabilities.