couter

Oct 15, 2026 — Fall/Winter Retail Sell-In & Tariff Update
Chart by TradingView

The schedule

  • Thu15Oct

    Market sentiment pivots to supply chain costs and President Trump's tariff policies. With a $68.00 base, gross margin vulnerability could heavily weigh on shares, sending them to $55.00 on bearish guidance or $78.00 on resilient pricing power.

  • Thu14Jan

    Mid-quarter retail checks will confirm whether Traeger avoided margin-crushing discounts. Anchored at $46.00, evidence of bloated inventory will force a markdown to $38.00, while clean channels support $53.00.

  • Thu4Feb

    Traeger reports Q3 2026 results. The heavily levered balance sheet amplifies the stakes for this print anchored at $55.00, leading to a potential gap to $46.00 on weakness or $63.00 on strong early holiday reads.

  • Thu15Apr

    Initial retail orders for the 2027 grill portfolio, anchored at $46.00. Strong sell-in validates the brand's premium positioning and targets $54.00, but retail pushback risks a slide to $39.00.

  • Thu6May

    Traeger's Q4 2026 results will confirm full-year FCF generation and debt coverage. From a $38.00 base, proof of turnaround execution could spark a squeeze to $46.00, whereas a revenue miss drops shares to $31.00.

  • Thu5Aug

    Traeger's Q1 2027 print anchors at $54.00, comparing against the pivotal Q1 2026 turnaround quarter. Margin expansion progress targets $62.00, while any regression in operating cash flow falls back to $45.00.

Past

  • Thu6Aug

    Actual outcome: Bull · $61.29 at outcome

    Traeger met Q2 EPS estimates at $1.08 and delivered higher adjusted EBITDA, even as total revenues fell 17.4% due to softer MEATER accessory sales and lower grill prices. The stock rallied because investors focused on the company's improved profitability metrics and the announcement of a planned national rollout at Lowe's. This strategic retail expansion and enhanced operational efficiency ultimately outweighed the top-line weakness.

    Traeger reports Q2 2026 earnings, assessing whether Q1's positive free cash flow was sustainable or a one-off anomaly. Management's commentary on navigating the massive debt load will be pivotal for price action from the $58.86 base, defining the path to either $68.00 or $48.00.

  • Wed15Apr

    Actual outcome: Bear · $41.68 at outcome

    Stock rose 7.2% from event to outcome date, aligning with the bear trajectory.