couter

ADS.Fadidas AG

Consumer Discretionary

The Read

3% on product launches, with the June 11, 2026 World Cup merchandising launch driving a strong 12.
Oct 29, 2026 — Q3 2026 Earnings Release
Chart by TradingView

The schedule

  • Thu29Oct

    Adidas will report earnings with investors keenly focused on sales momentum following the summer 2026 World Cup and current inventory levels.

  • Tue17Nov

    Quarterly performance update and crucial holiday season guidance for the direct-to-consumer and wholesale channels.

  • Tue16Feb

    First quarter results offering early insight into 2027 sales momentum and margin stability across key geographies.

  • Thu18Feb

    Full-year results and initial forward guidance for 2027, determining the trajectory of capital allocation and product pipeline.

  • Tue18May

Past

  • Tue15Sep

    Actual outcome: Bear · $157.05 at outcome

    The stock closed below the bear floor of $158.00, indicating a material decline from the event date to the outcome date. The Global Supply Chain & Tariff Impact Assessment likely exacerbated existing concerns about margin pressure and operational costs, leading to a sell-off despite no specific earnings results being disclosed. The price action suggests investors reacted negatively to the broader implications of supply chain disruptions and tariff-related risks, moving the stock below the bear floor.

    Market reassessment of Adidas's exposure to evolving global trade policies and potential US import tariffs under President Trump.

  • Thu11Jun

    Actual outcome: Bull · $183.60 at outcome

    Adidas reported robust early merchandising sell-through and strong global franchise performance tied to the 2026 World Cup kickoff. High consumer demand for tournament-related apparel and footwear validated the company's sales momentum, driving the stock to its bull target as investors priced in the revenue upside.

    Market evaluation of early merchandising sell-through and global franchise performance tied to the 2026 World Cup kickoff.

  • Tue19May

    Actual outcome: Bull · $167.65 at outcome

    Adidas reported Q2 EPS of 2.7, exactly meeting analyst estimates. The stock rallied 14.2% following the release as management provided strong forward guidance, highlighting significant revenue tailwinds from the World Cup and clear progress on margin recovery. This optimistic outlook for Q3 overshadowed the in-line earnings, driving sustained buying momentum that pushed shares near the bull target by early July.

    Upcoming quarterly earnings focusing on World Cup revenue impacts, margin recovery, and early Q3 guidance.